AMRA Sponsorship Opportunities – Partner with Arizona’s Premier Off-Road Racing Series
Partner with Arizona’s Premier Off-Road Racing Community
For more than 20 years, the Arizona Motorcycle Riders Association (AMRA) has brought together Arizona's off-road racing community through championship competition, volunteerism, and a shared passion for the sport.
As part of the AMA State Championship Series, AMRA connects sponsors with thousands of racers, families, powersports enthusiasts, and outdoor recreation consumers across Arizona and the Southwest.
Why Sponsor AMRA?
Your sponsorship extends beyond race day, providing season-long visibility through:
• Up to 8 championship race weekends annually
• Website sponsorship recognition
• Sponsor spotlight articles and content marketing
• Email marketing campaigns
• Social media promotion and race coverage
• Event signage and on-site visibility
• Rider meeting announcements
• Championship awards and year-end banquet recognition
Reach an Engaged Off-Road Audience
AMRA reaches active riders, racing families, powersports enthusiasts, and outdoor recreation consumers throughout Arizona and the Southwest.
Audience Highlights
• Core audience ages 25–54
• Strong presence throughout Phoenix, Tucson, Mesa, Scottsdale, Flagstaff, and Peoria
• Highly engaged motorsports and outdoor recreation audience
Website Reach & Visibility
Since launching AMRA's redesigned website in Summer 2025, the website has become a central hub for race schedules, results, standings, rider information, sponsor recognition, and championship updates.
Since launch, AMRA has generated:
• 77,525 page views
• 39,257 website sessions
• 15,379 unique visitors
• 19,409 visits from Google Search
• 75% mobile traffic
AMRA's race recaps, event announcements, rider features, and sponsor spotlight content continue attracting visitors long after race weekend.
Content performance includes:
• 3,346 blog views
• 2,135 unique blog readers
• Top-performing articles generating 350+ views each
Email Marketing
AMRA communicates directly with riders, families, volunteers, and supporters throughout the season.
• 3,595 active subscribers
• 35%+ open rates on top-performing campaigns
AMRA doesn't just communicate with riders, we listen. Post-race surveys and ongoing member feedback help shape the championship series and strengthen engagement throughout the season.
Social Media Reach
Through race coverage, rider features, event promotion, and sponsor recognition, AMRA maintains an active and growing online community.
• 4,600+ members in the AMRA Racing Group
• 1,145 Facebook followers
• 65% audience growth over the past year
Search Visibility
AMRA content is optimized to help riders discover races, sponsors, products, and businesses through both traditional search engines and emerging AI-powered search platforms, including Google, ChatGPT, Gemini, and Perplexity.
Let's Build a Winning Partnership
When you sponsor AMRA, you're aligning your brand with one of Arizona's most passionate off-road communities while gaining visibility across race events, digital channels, and championship communications throughout the season.
Download the 2027 Sponsorship Packet or contact us today to discuss a customized sponsorship opportunity.
Karri Owens
Sponsorship Officer
sponsors@amraracing.com
509-628-6904